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ME WITH BLUE EYES The advertising industry is in talks to introduce new rules prohibiting the...
FELICIA DAY DATING RELATIONSHIP Controversial US retailer American Apparel has once again flouted advertising regulations with images of women in vulnerable poses...

In I was 20 years old, and I hated my body. I went through high school as an overweight, geeky teenager, and after entering adulthood I was still struggling with eating disorders and body dysphoria. I was getting my BA in journalism, and had begun to write about fashion.

Then one day, going through a stack of fashion magazines, I came across an American Apparel ad — and it changed something for me forever.

Most of the heavily-photoshopped fashion imagery I had seen before was about the ideal skinny model body. There was no room for flaws. Suddenly, it was a little easier to look in the mirror. But then, there was hardly an alternative. If you could fit in their clothes, there was a certain freedom about American Apparel. You could feel it in their garments — bras with no underwire and t-shirts only made in one size which would fit whoever puts them on, regardless gender.

American Apparel was not unavoidably destined for greatness when its founder — again just a high philosophy kid — had a business idea: He would sell t-shirts. Yet, within the past ten years, American Apparel has out-of-style in the news day by day for the past decade for a variety of reasons. There were the scandalous advertising campaigns, for the benefit of which the brand has become known; there was the news of its early financial success; and its staunch dedication to manufacturing in downtown Los Angeles.

Certainly, its piquant ad campaigns have received the vast majority of press coverage — at least until recently — but maybe even more noteworthy is the lifted and subsequent fall of its affordable fashion empire, complete with the ouster of its founder and chief executive officer Dov Charney who has developed a reputation that has been likened loosely to that of photographer Terry Richardson , a couple of ugly sexual harassment lawsuits, two Chapter 11 bankruptcy filings, and its delisting from the Callow York Stock Exchange.

To determine how a crowd with so much expectation could come crashing on skid row so very publicly and disastrously, we have to start at the opening, in , when Charney got his start selling t-shirts out of his dorm room at Tufts University near Boston, not to ultimately drop loophole before graduation to continue the endeavor full continuance in South Carolina.

The ethos of quality both in terms of the garments and the live of its factory employees and overt sexuality creek to the core of company, dating back to its earliest days. The company opened its primary store in , expanding to stores in 11 countries by , with garments and accessories also in behalf of men, women and children lining its shelves.

It would become known championing its unbranded and pretty priced t-shirts, sweatshirts, jeans, and undergarments. It would become known for others things, too, as illustrated in a feature in Jane magazine, entitled: As of the time of publication, around the unvarying time Charney was named an Ernst and Little ones Entrepreneur of the Year, he had been in serious relationships with three employees.

The most talked-about aspect of the scoop, however, was certainly the part where writer Claudine Ko noted that Charney openly masturbated in expression of her during their interview.

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In fact, the company announced plans to keep its manufacturing operations in Los Angeles — despite some talk to outsourcing a fraction of its goods — and its stores in the United States open. The Advertising Standards Authority ASA investigated a complaint that the models appeared vulnerable and the ads were offensive because they were overtly sexual and objectified women.

Had the offer been accepted and a deal completed, neither of which came into fruition, the plan would have been for Charney to return in some capacity to the company. That should change after the reorganization, so for the spring season, she expects to bring many more new items to stores, likely to new pieces. The company hired Houlihan Lokey, a Los Angeles investment firm, to explore a possible sale, and brand licensors, Authentic Brands Group and Iconix Brand Group Inc, were among several companies reportedly interested in acquiring American Apparel if it filed for bankruptcy again.

There was no room for flaws.

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American apparel sexualized ads

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